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CORPORATE IMAGE FILM
HYUNDAI HEAVY INDUSTRIES EUROPE
 
Short action film made for Hyundai Heavy Industries Europe. They manufacture machines for construction and material handling. Two reasons: (1) to grab some attention on CEMAT, one of the largest fairs of its kind. And (2) to increase their brand value and increase its emotional appeal. For this, they wanted an original and funny movie. I came up with some ideas and they decided to go for the all-american chase film.
 
The ingredients were simple: a girl bound to a chair, a ticking time bomb and two battery forklift trucks. The shooting was done in two days on a location of the Van Moer Group in Kallo, Belgium. After the fair, it will get a further life on the online channels.
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